Is Your Organisation Prepared for Clearing?
As the market for higher education becomes increasingly competitive year on year, the clearing process has become more important than ever.
On and in the days following A-level results day, universities face the struggle of sorting through a great number of clearing applications from students whose results were either better or worse than they expected. This usually requires a lot of time receiving phone calls, with a huge cost to the organisation in terms of human capital, and many basic contact centres could simply become overwhelmed. Is your organisation ready for clearing? Do your staff have all the tools and resources at their disposal to deal with this unprecedented annual influx of communication? In many cases, the answer will be no. Many organisations will struggle to cope with the flood of enquiries received over multiple channels, and potential students who are unable to get through may well choose to go elsewhere.
Communication is Crucial to the University Clearing Process
With an inevitable increase in the volume of calls during this time, it is vital that organisations have an infrastructure in place which will meet the demands of clearing. This includes the ability to answer a huge number of calls and forward these calls to the relevant department as quickly and smoothly as possible, to access accurate reporting, as well as some form of contingency plan to maintain productivity in the event that any unexpected issues were to arise.
An effective unified communications infrastructure can:
- Manage multiple platforms at once, offering a seamless response across all communication channels (telephony, email, webchat, SMS, social media, etc).
- Provide a unified queueing system and automatic allocation/forwarding of enquiries to ensure none get lost in the system.
- Allow access to detailed management reporting & real-time process monitoring.
- Offer flexible hosting options, which allow increased capacity to meet short-term needs, with the option to scale these hosting services back at quieter times in academic year.
- Provide a cost-effective & technically resilient solution.
Clearing and Beyond
Managing the clearing process is just one way in which a well-rounded, multi-faceted unified communications strategy can benefit higher education organisations by raising productivity, reducing costs and enhancing student and applicant experiences. To name just a few examples of this, students can use online collaboration tools to work together on group projects, access learning resources and submit assignments remotely and at any time.
4C Strategies – Higher Education Unified Communications Experts
4C Strategies is a team of expert unified communications consultants with decades of experience in harnessing the power of UC in order to benefit organisations in the education sector (you can read our case studies here).
In order to help organisations rise and face their clearing challenges, 4C Strategies is offering a free bespoke workshop to any university wanting to know how unified communications can revolutionise these operations in time for A Level results day. To find out more or to arrange yours, contact us on 01858 438938, or email firstname.lastname@example.org.