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Has Microsoft Teams Changed the Landscape of Unified Communications?

Microsoft Teams Unified Communications

 

What is MS Teams and how should it influence the development of your UC Strategy?

 

Microsoft Teams seems to have had a significant impact on the unified communications (UC) market since its release in early 2017, and Microsoft claims that Teams is the fastest growing product it has ever released (Source: Microsoft), with use of the app more than doubling between September 2017 and September 2018, rising from 125,000 organisations to 329,000.

 

So why does Teams seem to warrant such a hype, and is adoption as rapid as Microsoft claims? Microsoft has never disclosed how many individualsare using Teams, nor does it disclose how many of these have simply inherited Teams as pre-existing Office 365 users rather than making a conscious decision to use it. How does Teams differentiate itself from Microsoft’s previous collaboration offerings, or any other application on the market, for that matter?

 

Amongst other questions, the most pertinent is this: should organisations reconsider their unified communications strategies in light of the explosion of Teams? More on that later. First, let’s address our earlier question.

 

How does Teams differentiate itself?

 

At face value, Teams seems to be a simple re-brand of Skype for Business, following predecessors Lync, OCS and LCS. According to Microsoft, Teams doesn’t actually utilise much of the Skype for Business code, and the UC element is a total re-write. The application does, however, harness existing Office 365 Groups and SharePoint capability.

 

It may aid understanding to consider Teams as two separate products: one offering for unified communications and one for team collaboration. Whilst the UC side of things is, according to Microsoft, a freshly written offering, elements of the team collaboration functionality have been recycled from existing applications.

 

There is one key difference between Teams and its predecessors, however: Teams is available as a cloud-only solution, as an application within Office 365. Microsoft will no longer offer an on-premise UC solution to its customers.

 

The UC side of the coin

 

Teams is to become Microsoft’s new, cloud-based UC solution in Office 365, replacing Skype for Business. The UC features in Teams include peer-to-peer voice and video calling, conferencing, individual and group personal messaging, plus enterprise telephony phone systems (subject to additional licensing).

 

Team collaboration

 

The collaboration side of Teams is based on the previous functionality of Office 365 Groups and includes document storage and sharing, with an “automated” front-end to SharePoint libraries and lists, and persistent messaging organised around channels, topics and threads.

 

As we’ve said, understanding of the Teams functionality can be aided by considering it as two separate products. It is entirely understandable, however, that many consider it as one, as Microsoft seems eager to market Teams as an “all-or-nothing” solution. It is this attitude that can complicate the adoption model and can actually result in barriers to entry.

 

Both aspects of the Teams offering present benefits and constraints to the end-user. One benefit of the team collaboration functionality, for example, is how easily users are able to share work, and collaborate around it. Additionally, simplified document sharing within Teams has removed some of the barriers to adopting SharePoint. On the flipside, however, putting control in the hands of the user can lead to security, privacy and governance issues. An organisation must consider where it is appropriate to store data based on who will then have access to it, as well as issues relating to backing-up, archiving and so on.

 

The user also benefits from a UC solution which is tightly integrated with desktop applications and information. However, this is constrained by the cloud-only limitation which does not, at present, act as a full substitute for much of the functionality of a legacy telephony system.

 

How should an organisation consider its UC strategy with reference to Teams?

 

It is recommended that an organisation break its requirements and the application’s capabilities into their constituent parts. From here, it can develop a deployment plan which is focussed on the benefits and not necessarily on adopting the application’s entire functionality at once.

 

Three partial deployment options should be considered. The first is to utilise Teams for its collaboration functionality only, without adopting any of the UC capability. The organisation would retain the operation of a separate telephony and unified communications solution.

 

A second option is to utilise Teams for collaboration and personal unified communications, but not for enterprise telephony, retaining a traditional solution for enterprise telephony and location based voice requirements. The third option is to utilise Teams for unified communications and telephony, whilst retaining existing legacy information storage and sharing solutions.

 

Any of these deployment models are feasible and can often facilitate an earlier, and simpler, entry into the Teams-based unified communications and/or team collaboration space than would otherwise be possible. Be aware that your strategy may be challenged by those who have been fed the “all-or-nothing” message from Microsoft. Document your reasoning and consider how solutions are presented. Explain any unused functionality to your users so as not to cause confusion. It would be advised to have a “roadmap” relating to omitted functionality, even if it includes non-Microsoft-based solutions.

 

Is this message only relevant to Microsoft Teams?

 

Put simply, no. Teams may be driving the conversation, but this is mainly due to the manner in which Microsoft has created an instant user base, derived from existing Office 365 users. Many vendors are adopting a similar approach, including Cisco, with WebEx Teams, and Unify, with Circuit. These offerings share two key characteristics with MS Teams: they are primarily cloud-based, and their functionality centres around combining unified communications and team collaboration.

 

Because of this, the key message applies to all vendors and offerings: match the deployment to the requirement and don’t be bullied into deploying all capability, especially when there is no business need.

 

Is the unified communications landscape changing?

 

Collaboration products are certainly changing our outlook on unified communications, but don’t be influenced by one-size-fits-all vendor messages. Instead, match solutions to business requirements and strategic direction. There may still be a place in your organisation for a separate unified communications solution; be prepared to mix and match and deploy hybrid solutions where necessary.

 

Dave Mailer is an experienced consultant and thought leader with over 25 years of telephony and unified communications experience. Based in the UK, Dave’s experience includes strategy development, business case development, procurement, implementation and benefits realisation across a wide range of communications and related technologies. Dave has the specific expertise to bring together the business and technology worlds in a manner that brings an insight into the opportunities arising from new technologies to business leaders, whilst enabling technologists to understand business drivers and constraints that will shape their projects.

 

For advice on deploying unified communications and team collaboration in line with your organisational needs, contact 4C Strategies on 01858 438938, or email dmailer@4c.co.uk.

 

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